Now you can go into why this site is what they are looking for! The average person spends about 15 seconds on a new site before deciding to stay or leave. So make it short and easy to read while trying to answer
- Why does this site exist (your are offering a solution to something!)?
- What makes your company/product/service unique/ crazy awesome?
- Who is this site for?
Show them your human side! People want professionalism but they also prefer dealing with humans rather than faceless companies.
Don’t get bogged down! You’re going to do great! This is a short pitch and maybe you will only hit your stride after writing your first or second service/product page. You can always come back and change it. Even Margaret Atwood doesn’t get an intro right the first time!